KISNA Diamond and Gold Jewellery, a leading brand from the Hari Krishna Group, created history by organising the 10th edition of the KISNA Diamond Marathon simultaneously across 57 cities in India on 28 December 2025. The event registered a Guinness World Records™ attempt under the title “Most cities to coordinate the same 5 km race simultaneously.”

This milestone makes the KISNA Diamond Marathon Guinness World Record fitness initiative a landmark achievement in India’s national fitness movement. The unprecedented Record positioned KISNA as India’s first jewellery brand to conceptualise and execute a nationwide, synchronised marathon. As a result, the event transformed a fitness activity into a unified national movement aligned with the vision of ‘Swachh Bharat, Swasth Bharat’.

A First-of-Its-Kind Nationwide Fitness Initiative

The marathon witnessed more than 20,000 participants running across metropolitan cities, tier-2 towns, and rural locations, including villages such as Dudhala. Race categories included 5 km, 10 km, and 21 km events. All races began with synchronised starts across 57 cities, reflecting meticulous planning and seamless coordination.

By integrating fitness with civic responsibility, the initiative reinforced the objectives of the Swachh Bharat Abhiyan and the Fit India Movement. It encouraged healthier lifestyles, environmental awareness, and active citizen participation.

When Leaders Lead from the Front, a Nation Moves Together

From Dehradun, Rajeshbhai Dholakia and Dravyabhai Dholakia ensured strong grassroots participation. Meanwhile, Dharmeshbhai Dholakia and Heetbhai Dholakia drove engagement across South India. Brijeshbhai Dholakia led the initiative in Jamshedpur, while Hasubhai Dholakia steered meaningful action in Lucknow.

In Surat, the movement was led by Tulsibhai Dholakia, Shri Himmatbhai Dholakia, and Pintubhai Dholakia, reflecting the city’s entrepreneurial and community spirit. Mumbai saw leadership from Shri Ghanshyambhai Dholakia and Hitarthbhai Dholakia. In Dudhala (Amreli), Padma Shri Savjibhai Dholakia’s presence brought inspiration and purpose.

At the iconic Statue of Unity, Nareshbhai Lunagaria led the initiative, symbolising national unity at its finest.

Together, these leaders transformed a shared vision into a true pan-India people’s movement.

Seamless Coordination Across India

The marathon followed standardised race formats, unified messaging, and simultaneous flag-offs nationwide. This approach demonstrated operational excellence and large-scale collaboration. In addition, participants at several locations took part in tree-planting activities, linking physical fitness with sustainability.

Industry representatives, fitness advocates, and community leaders attended events across multiple cities. Their presence highlighted the growing role of corporate-led wellness initiatives in nation-building.

National Leaders & Industry Icons Grace the Event

The historic occasion was attended by eminent dignitaries, including:

• Padma Shri Ujjwal Nikam, Member of Parliament
• Shri Kirit Bhansali, Chairman – GJEPC
• Shri Motilal Oswal, Chairman – Motilal Oswal Group
• Shri Rajeev Jalota, Advisor – Port Authority
• Shri Manoj Joshi, Renowned Indian Actor
• Senior leaders from the Gems & Jewellery industry

Their presence added national stature and credibility to the initiative.

Surat’s Key Role in the National Movement

In Surat, the heart of India’s diamond industry, the marathon saw 3,576 enthusiastic participants, contributing significantly to the nationwide turnout.

The Surat edition was graced by Hon. Mayor Shri Daxesh Mavani, who attended as Chief Guest. He said:

“Surat once again sets an example through initiatives like the KISNA Diamond Marathon. Such events promote fitness, unity, and inspire our youth to strive for excellence in sports and life.”

Sharing his thoughts, Mr. Pintubhai Dholakia, Second-Generation Entrepreneur at Hari Krishna Exports Pvt. Ltd., said:

“A marathon is not just a run — it builds discipline, purpose, and direction. The determination developed on the track reflects the mindset required for success beyond it.”

The event was further dignified by the presence of Shri Tulsibhai Dholakia and Shri Himmatbhai Dholakia, whose leadership underscored the family’s enduring commitment to social responsibility.

Leadership Perspective

Commenting on the achievement, Shri Ghanshyambhai Dholakia, Founder & Managing Director, Hari Krishna Group, said:

“By attempting this marathon across 57 cities, we aimed to set an international benchmark while showcasing India’s collective spirit on a global platform. What began as a small effort has today evolved into a powerful movement driven by purpose. I sincerely thank every participant who contributed to the success of this nationwide initiative. The funds raised will be dedicated to the Swachh Bharat Abhiyan, reinforcing our vision of ‘Swachh Bharat, Swasth Bharat’ and our commitment to building a healthier and cleaner nation together.”

Recognition & Participant Experience

Participants received race kits that included Dri-Fit apparel, timing-chip bibs, hydration support, and post-run refreshments. Organisers distributed commemorative medals, and winners at select locations received prizes, including KISNA Diamond Jewellery.

During the event, Mr. Milind Verlekar, a Guinness World Records™ facilitator associated with the Government of India and a fitness advocate, formally acknowledged the achievement, marking official recognition of the record attempt.

KISNA Diamond Marathon Guinness: A Growing National Fitness Movement

The KISNA Diamond Marathon has been organised annually for the past nine years and has engaged more than 40,000 participants worldwide since its inception. The 2025 edition recorded the highest participation to date, reflecting increasing public engagement, particularly in smaller towns and villages.

As India’s only jewellery brand-led marathon, the event continues to set benchmarks by blending fitness, community participation, and social responsibility. As a result, it has transformed from a sporting initiative into a movement with national resonance.

With this achievement, the KISNA Diamond Marathon Guinness effort continues to inspire fitness and social responsibility across India.