{"id":1597,"date":"2020-09-24T06:09:25","date_gmt":"2020-09-24T06:09:25","guid":{"rendered":"https:\/\/hk.co\/blog\/?p=1597"},"modified":"2024-07-26T09:32:15","modified_gmt":"2024-07-26T09:32:15","slug":"customer-engagement-policy-of-hk","status":"publish","type":"post","link":"https:\/\/www.hk.co\/blog\/customer-engagement-policy-of-hk\/","title":{"rendered":"Our customers are our best friends, we listen to them and make everything right for them &#8211; Customer Engagement at HK"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\">At HK, a customer is not the third-party in our business, but an integral part of it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">We, at HK, believe that excellence is not just about crafting the sparkling diamonds, but it\u2019s an art of creating value for our customers and we everyday work towards achieving that excellence.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Hari Krishna Exports Pvt. Ltd. is a group of like-minded people working on the principles of Faith, Aptitude, Innovation, Togetherness, and Hard work towards a common goal of creating a diamond with a heart.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Over the decades, we have grown in size and stature with presence all over the world, our success can be attributed to the stated culture of excellence ingrained in the fabric of HK.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Let\u2019s dig deeper:<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customer_Engagement_at_HK\"><\/span><span style=\"color: #333399;\"><b>Customer Engagement at HK<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">For HK, focusing on long-term customer loyalty is integral to its culture. Thus, customer relations is not any specific department at HK but everyone\u2019s job. Across verticals, all the employees treat our customers as part of the Hari Krishna family.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">HK focuses primarily on ensuring that its clientele should feel proud to be associated with the company. Hence, for HK \u2018<\/span><b>Being Better<\/b><span style=\"font-weight: 400;\">\u2019 is the mantra for success, because a bigger turnover can take care of itself if it&#8217;s better.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Let\u2019s see how we work on being better:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Digital_footprints\"><\/span><span style=\"color: #333399;\"><b>Digital footprints<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">HK has always updated itself with time, as now innovation is a part of HK\u2019s culture. As the world is transforming so fast that if we don\u2019t catch up, then we are in huge trouble.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">In this technology-driven age, we can proudly say that our website, <\/span><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/hk.co\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>hk.co<\/b><\/a><\/span><span style=\"font-weight: 400;\"> is the shortest URL ever in the diamond industry to make it convenient for the clients of all backgrounds.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">We have also made our exclusive inventory of sparkling diamonds available 24\/7 on our website and app hk.co, so our customers can browse and purchase at their convenience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">It is most convenient for our overseas customers as they can explore the diamonds with the comfort of their homes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">You just have to <\/span><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/hk.co\/signup\" target=\"_blank\" rel=\"noopener noreferrer\"><b>register on our website hk.co<\/b><\/a><\/span><span style=\"font-weight: 400;\"> or download our leading-edge <\/span><b>hk.co mobile application <\/b><span style=\"font-weight: 400;\">available on all the platforms including <\/span><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dnk.hkcodemo\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Android<\/b><\/a><\/span><span style=\"font-weight: 400;\"> &amp; <\/span><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/itunes.apple.com\/in\/app\/hk.co\/id1010715749?mt=8\" target=\"_blank\" rel=\"noopener noreferrer\"><b>iOS<\/b><\/a><\/span><span style=\"font-weight: 400;\"> to enter the world full of diamonds while sitting on your comfy couch.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\"><u>Our high-tech hk.co website\/app offers you groundbreaking features. such as<\/u><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\"><span style=\"color: #333399;\"><strong>\u2022 <\/strong><\/span>You can view sparkling new diamonds with a Detailed Portfolio.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\"><span style=\"color: #333399;\"><strong>\u2022<\/strong><\/span> You can also search for your unique diamond with Advanced Filters.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\"><span style=\"color: #333399;\"><strong>\u2022 <\/strong><\/span>You can compare multiple diamonds in a Single Window.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\"><span style=\"color: #333399;\"><strong>\u2022 <\/strong><\/span>You can inspect your diamond from different angles with live video and image with the GIA certificate in Ultra High-Resolution.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\"><span style=\"color: #333399;\"><strong>\u2022 <\/strong><\/span>You can purchase your favorite diamond in just 3 Clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\"><span style=\"color: #333399;\"><strong>\u2022 <\/strong><\/span>You can also track your shipment in Real-Time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">We also provide a virtual tour of our diamond manufacturing unit &#8211; HK HUB to all customers (Existing + Potential) to ensure transparency and faith.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Being_transparent_and_consistent\"><\/span><span style=\"color: #333399;\"><b>Being transparent and consistent<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">HK believes that the quality of products or services is not what you put into it, but what the customer gets out of it. That\u2019s why we keep ourselves so much attentive while manufacturing the diamonds to ensure consistently higher quality in our products and services.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Hari Krishna Exports produces diamonds in more than 9 different shapes in its Surat-based manufacturing unit, which then moves to Mumbai for classification and certification. After that, these diamonds are sold to businesses worldwide.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">In these functions and hierarchies, certainly, innovation and hard work are hallmarks, but transparency is paramount.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">That\u2019s why we ensure that our philosophy of \u2018Faith is in the name\u2019 is evident through the entire value chain from sourcing ethical rough, state-of-the-art manufacturing facilities to manufacturing quality products and advanced human resource policies.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">HK\u2019s diamonds are flawless and are a reflection of its corporate philosophy of being honest to the core. Our diamonds have an unparalleled shimmer because they sparkle with the clarity that marks customer relationships at HK.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">We keep the environment of our premises so warm and friendly that customers, regular or potential, feel inspired by the brand and visit our offices and manufacturing facilities if only to experience the hospitality of the HK Group.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">In our digital business, we provide micro-details of our diamonds and its inclusions, with Ultra High-Resolution images and 360-degree video to ensure fair and transparent business. With our transparency, the online sales of HK approximately incorporate 34% of our total sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personalized_touch\"><\/span><span style=\"color: #333399;\"><b>Personalized touch<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">HK flourishes on the ultimate relationship-building tool between business and customer &#8211;\u00a0 <\/span><b>personalization<\/b><span style=\"font-weight: 400;\">. As personalization is the only key to understand what your customers need well before they realize it themselves.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">HK believes that a customer is the purpose of a business, so all through the decades of journey, HK\u2019s relationship with customers has not only been the best but legendary as well.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Hari Krishna Group believes that customer\u2019s happiness is worth much more than its value of diamonds. So, HK diligently maintains a record of all the customers and their feedback. As their recommendations are actively integrated into the policies and functioning of HK.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">HK has also customized meeting rooms designed to uplift the experience of our customers from different countries. HK also offers concierge service for customers which is a path-breaking step closer to innovation in the diamond industry.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Our Client Relationship Executive receives all our customers to ensure every client that walks into HK gets personalized service. We also arrange trips of our customers, be it for a long or short distance.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Goodwill_gestures\"><\/span><span style=\"color: #333399;\"><b>Goodwill gestures<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Whenever any of our clients visit HK, we appreciate them with gifts and take them to our manufacturing unit HK HUB to make them familiar with our factory and process. Many times we invite them to be a part of the activities and celebrations at the HK HUB.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">We never forget to wish them on their birthdays and anniversaries and as a small gesture to tell them how deeply we value their association, we present all the customers with books on their birthdays.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Even we celebrate our customers\u2019 birthdays by providing food to the orphanage and old age homes as we believe that there is no gift better than a good deed and share a glimpse of this celebration to them in form of photographs.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Networking_and_mingling\"><\/span><span style=\"color: #333399;\"><b>Networking and mingling<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">Today, millions across the world have implicit faith in Hari Krishna Group\u2019s promise of the highest international standards in diamond and jewellery manufacturing.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Internationally, Hari Krishna Exports is a name that is synonymous with impeccable quality, transparent business methods, and an intuitive understanding of the needs of the modern diamond marketplace.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">We believe that swift communication between the company and our customers is the key to this achievement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">HK participates in prestigious international diamond and jewellery trade shows to demonstrate its unique designs, innovations, and services to customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Also, HK arranges get-togethers for overseas distributors and customers after these trade shows to strengthen bonds and promote business ideas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">HK organizes an annual meet and greets in premises with its native clientele to discuss the latest market trend and industry insights. We also invite the industry experts to share their expertise about the market scenario and create more awareness by providing imperative insights.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">We also like to engage with our customers through valuable content in the form of blogs, videos, images, social media posts, etc., to inspire, entertain, and inform them in every possible way.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">However, it is not only these tangible expressions of appreciation, genuine hospitality, and intuitive services that draw customers to Hari Krishna Exports but a positive and forthcoming attitude of HK that attracts and promotes customer retention.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">It is also its Fair and Fixed Price Policy, a path-breaking policy by which HK discontinued the customary system of bargaining in the diamond industry and assured low prices and transparent deals to customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customer_loyalty_is_priceless_as_diamonds\"><\/span><span style=\"color: #333399;\"><b>Customer loyalty is priceless as diamonds!<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Hari Krishna Exports stands tall in the global diamond marketplace because <b>it does not merely sell diamonds: it also brings with it the happiness<\/b><span style=\"font-weight: 400;\"> that comes with purchasing the perfect gem cuts at honest to goodness prices. That\u2019s the reason why we have 80% of repeat clientele.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">You can also explore our sparkling collection of diamonds by <\/span><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/hk.co\/signup\" target=\"_blank\" rel=\"noopener noreferrer\"><b>signing up on the hk.co website<\/b><\/a><\/span><span style=\"font-weight: 400;\"> or by downloading the <\/span><b>hk.co app<\/b><span style=\"font-weight: 400;\"> now available on many platforms including <\/span><span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dnk.hkcodemo\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Android<\/b><\/a><\/span> <span style=\"font-weight: 400;\">&amp;<\/span> <span style=\"color: #333399;\"><a style=\"color: #333399;\" href=\"https:\/\/itunes.apple.com\/in\/app\/hk.co\/id1010715749?mt=8\" target=\"_blank\" rel=\"noopener noreferrer\"><b>iOS<\/b><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At HK, a customer is not the third-party in our business, but an integral part of it. &nbsp; We, at &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[31],"tags":[103,102],"post_folder":[],"class_list":["post-1597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hk-event","tag-customer-engagement","tag-focusing-on-long-term-customer-loyalty-is-integral-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hari Krishna&#039;s Customer Engagement | Natural Diamond<\/title>\n<meta name=\"description\" content=\"HK\u2019s Customer Engagement Policy emphasizes building long-term loyalty, which is a core part of our company culture.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Every Interaction Counts!\" \/>\n<meta property=\"og:description\" content=\"Focus only on Better, Bigger will take care of itself\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hk.co\/blog\/customer-engagement-policy-of-hk\/\" \/>\n<meta property=\"og:site_name\" content=\"Hari Krishna - Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HKDiamonds\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-24T06:09:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-26T09:32:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hk.co\/blog\/wp-content\/uploads\/2020\/09\/Social-Media-Image-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hari Krishna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Every Interaction Counts!\" \/>\n<meta name=\"twitter:description\" content=\"Focus only on Better, Bigger will take care of itself\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.hk.co\/blog\/wp-content\/uploads\/2020\/09\/Social-Media-Image-3.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@HKDiamonds\" \/>\n<meta name=\"twitter:site\" content=\"@HKDiamonds\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hari Krishna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hk.co\/blog\/customer-engagement-policy-of-hk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hk.co\/blog\/customer-engagement-policy-of-hk\/\"},\"author\":{\"name\":\"Hari Krishna\",\"@id\":\"https:\/\/www.hk.co\/blog\/#\/schema\/person\/7043ab51d22dfa61cf28d37813dc8b75\"},\"headline\":\"Our customers are our best friends, we listen to them and make everything right for them &#8211; 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